All it took was a word from Kylie.
Miss Minogue’s admission that she uses Pond’s Cold Cream has sent sales of the traditional beauty treatment through the roof.
There has long been speculation over how Miss Minogue, who turns 42 on Friday, has kept her skin looking so youthful.
While she has admitted having Botox injections in the past, she says she now only uses Pond’s.
The £3.99 cream has been a beauty favourite for many years
The lotion, which has been around for 100 years, sells for £3.99 for a 75ml pot in most high street chemists.
It is based on a cleanser used in Greece almost 2,000 years ago – an emulsion of water and certain fats.
Miss Minogue has admitted she has started using it every day following the advice of her mother Carol.
‘It’s really changed my skin,’ she said. ‘It’s all I really use to look after my skin. It’s such an old classic. ‘My mum uses it and it really does work. It’s made such a difference.’
Yesterday Pond’s, which is owned by multi-national company Unilever, said there had been a staggering reaction to Miss Minogue’s comments.
Sales were up by 120 per cent.
‘We’re calling it “the Kylie effect”, and it has been dramatic, to say the least,’ said a spokesman. ‘It’s been crazy. Stockists are increasing their orders and we’ve had to up our product orders pretty dramatically.’
Read more: http://www.dailymail.co.uk/tvshowbiz/article-1281176/Kylie-Minogue-Ponds-Cold-Cream-keeps-popstar-young.html#ixzz0otorG5o2
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