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Le Whif Chocolate Without The Calories

By on Thursday, 20th May 2010 Le Whif Chocolate Without The Calories thumbnail

Le Whif is a fun new way to experience chocolate without the calories and coffee without the cup – a delicious approach to eating by breathing.

With Le Whif, we can inhale food, like chocolate, into our mouths and taste it, experiencing the flavour without experiencing the calories.

Invented by Harvard Professor David Edwards, in collaboration with students, designers, engineers and entrepreneurs working in Edward’s Art Science Labs, in Paris.

Le Whif contains hundreds of milligrams of tiny food particles, so when you place Le Whif in your mouth (rather like a cigarette) and breathe in gently, the particles enter your mouth and fall onto your tongue and suddenly you have an experience of flavour.

A quick puff from the patented lipstick-like device starts the unique Le Whif Taste Experience.

Chocolate or Coffee flies through the air from the end of the Le Whif cylinder.

Chocolate or Coffee sprinkles onto your tongue through small holes in the mouthpiece – never touching your fingers or spilling onto your shirt!

All this and Le Whif packs intense flavour into less than a single calorie.

Le Whif launched in April 2009 with a preliminary design and evolved over the World Tour of Le Whif, a period of 9 months, with sales in over 32 countries, over 40,000 whiffing experiences and two weeks on the beach of the Majestic Hotel at the Cannes Fiilm Festival.

Using particle engineering to form natural food substances into particle sizes that are small enough to become airborne, though too large to enter the lungs – you have all the flavour (currently: mint-chocolate, raspberry-chocolate, mango-chocolate and plain chocolate) and none of the calories. A winner?

Watch this video and see:

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