Willem Dafoe’s Birds Eye Polar Bear

Actor Willem Dafoe, whose acting credits include films such as Platoon, the Last Temptation of Christ and Spiderman has signed up to voice a polar bear for Birds Eye frozen foods.

The £9m campaign, which includes TV and radio ads, sees Dafoe’s polar bear act as a “brand advocate” and “conscience” to consumers who might be tempted to buy inferior frozen food products.

The TV ads feature consumers opening the freezer to be confronted by Dafoe’s bear, which points out the high quality ingredients in Birds Eye products and reminds them that he will be “watching” to make sure inferior brands are not purchased in the future.

“He can be quite forceful, and to do that, he has to be on pretty secure ground in what he’s saying,” said the agency of the campaign. “He may only be glove puppet, but he needs integrity.”

Source: guardian.co.uk

Watch the ad here:

Tags: Birds Eye, Fish Fingers, Willem Dafoe