Zoe Saldana New Calvin Klein Girl

By Sultana on Thursday, 8th July 2010 Zoe Saldana New Calvin Klein Girl thumbnail

Calvin Klein Underwear today announced at a press conference in Berlin, Germany that acclaimed actress Zoe Saldana will be featured in the women’s Fall 2010 Calvin Klein Underwear global advertising campaign.

“We are excited to have Zoe Saldana as the face of Calvin Klein Underwear, and Calvin Klein Envy, our new product launch”

The Fall 2010 Calvin Klein Underwear campaign was shot by renowned fashion photographer Mikael Jansson in New York City. The Fall 2010 media campaign will be comprised of a strategic mix of print, digital, and outdoor advertising timed to coincide with October 2010 magazine issues.

“We are excited to have Zoe Saldana as the face of Calvin Klein Underwear, and Calvin Klein Envy, our new product launch,” said Bob Mazzoli, Chief Creative Officer of Calvin Klein Underwear. “Zoe brings the campaign to life, and her universal appeal will enable us to continue to expand our dialogue with our consumers worldwide.”

“Calvin Klein has always put forth such beautifully executed campaigns,” said Ms. Saldana. “It’s very exciting for me to be associated with such an iconic, globally recognized brand like Calvin Klein Underwear.”

Said Tom Murry, President & CEO, Calvin Klein, Inc., “We feel strongly that Zoe’s natural beauty and authenticity in the upcoming Calvin Klein Underwear campaign will resonate with our consumers and enhance the awareness of the brand.”

The Fall 2010 global advertising will feature Calvin Klein Underwear’s Envy range, the latest collection from Calvin Klein Underwear. Calvin Klein Underwear Envy is a new line of lingerie designed to create a more revealing silhouette.

The introduction of Calvin Klein Underwear Envy completes the Calvin Klein Underwear Coverage Level System. In this revolutionary new shopping system, Calvin Klein Underwear bras are now identified by three distinct levels of coverage. Each level is differentiated by cup coverage, as well as strap and band width.

Envy is Coverage Level 1, with the most minimal level of coverage for a sleek, sexy look. Perfectly Fit is Coverage Level 2 and provides mid-level coverage for classic comfort. Seductive Comfort, positioned at Coverage Level 3, offers the most coverage and support.

Ms. Saldana has a long-standing relationship with the house of Calvin Klein and is frequently wardrobed by Calvin Klein Collection. Most recently, she has been wardrobed by the brands’ award-winning Women’s Creative Director, Francisco Costa, for the 2010 CFDA Fashion Awards, the 2010 Costume Institute Benefit at the Metropolitan Museum of Art, and at last month’s amfAR’s Inspiration Gala, among other personal appearances.

Ms. Saldana most recently captured the attention of moviegoers as Neytiri in “Avatar,” the highest grossing film of all time, which also won the 2010 Golden Globe for Best Picture, and went on to receive a total of nine 2010 Academy Awards nominations. In 2009, Ms. Saldana also starred in the blockbuster action-sci-fi film “Star Trek” and was most recently seen in the films “Death at A Funeral” and “The Losers.”

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide.

Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as well as products for the home.